PM Modi urges followers to remove ‘Modi ka Parivar’ from social media handles; RSS hints at course correction after ‘guarantees’ failed a majority

Prime Minister Narendra Modi on Tuesday, two days after swearing in as the PM for the third consecutive time but with a fractured mandate, appealed to his social media followers to drop 'Modi ka Parivar' from their profile handles. After ‘Modi ki Gaurantee’, ‘Modi ka Parivar” became the centrifugal emotion of BJP’s election campaign. BJP followers, leaders and workers had started adding ‘modi ka parivar’ in their social media profiles, as part of an outreach program countering opposition that had questioned if Modi was a responsible family man who can be trusted with the future of India.

“Through the election campaign, people across India added 'Modi Ka Parivar' to their social media as a mark of affection towards me. I derived a lot of strength from it. The people of India have given the NDA a majority for the third consecutive time, a record of sorts, and have given us the mandate to keep working for the betterment of our nation," PM Modi wrote in a post on X.

PM Modi expressed gratitude to the people of India for their support in the 2024 Lok Sabha elections. “With the message of all of us being one family having been effectively conveyed, I would once again thank the people of India and request that you may now remove 'Modi Ka Parivar' from your social media properties. The display name may change, but our bond as one Parivar striving for India's progress remains strong and unbroken," he further added.

The election results had been a damper for BJP that had given the call ‘abki bar 400 paar”, aiming to better their previous performance of 303 and cross the 370 mark on their own. But Bhartiya Janta Party even being the single largest party with 240 seats, fell 32 short to claim majority. Opposition had called this rejection of PM Modi’s ‘guarantees’ and outreach of calling people his ‘parivar’. The social media campaigns that revolved entirely around Narendra Modi, according to RSS insiders had given the feeling of BJP going to the backseat. “A true ‘sevak’ should maintain dignity while working… The one who maintains dignity does his work, but remains unattached. There is no room for arrogance that I did this. Only such a person has the right to be called a ‘sevak’,” RSS Chief Mohan Bhagwat said addressing an event on Monday in Nagpur, the headquarters of the RSS. Bhagwat’s remarks were seen as a signalling to BJP asking for course correction, specially now when it isn’t Modi 3.0, rather an alliance government of NDA with Chandrababu Naidu’s TDP and Nitish Kumar’s JDU in their folds.

“The Opposition is not ‘virodhi paksh’ (opponent) it is ‘pratipaksh’ (counterpart). Parliament has two sides so that both sides can be heard”, RSS chief added stressing on consensus.